The softness of FINE combined with the softness of COTTON introduces us to the next generation of ultra-soft ultra-strong Facial Tissues. It's not a luxury; those who use tissues on daily bases, and those who experienced the inconvenient and sores caused by low-quality tissues when suffering from colds and flues.. know for a fact that softness is a key element not to be compromised. This, along with FINEs advanced STERIPRO sterilization process, and its UNTOUCHED BY HUMANS HANDS machines.. what makes consumers pick FINE as their No.1 choice.